Geiger Team

GeigerBTC – Driving Growth 2.0 Conference

February 13, 2020 by Geiger Team

January 2020

January 23^rd 2020.

GeigerBTC held their annual conference at the Novotel Hotel at Heathrow. Attending for the first time were the Pink Team from our York office and the newly acquired Orange Team from our North London office.

A very informative morning was had by all, hearing presentations from Heads of Departments and Business Units, who reviewed the past year and identified their goals for 2020.

This was followed after lunch by a productive brainstorming session where staff shared thoughts and ideas on how to improve the business. All ideas were recorded, ready to be implemented or explored further.

The day closed with a supplier ‘speed-dating’ session, an excellent opportunity for all teams to meet over ten suppliers and see some new and exciting promotional merchandise ideas for the year ahead. The teams were very pleased to see many more options in sustainable, biodegradable, recyclable and reusable branded products as well as great initiatives in eco packaging.

Bring on 2020!

Mad About Merchandise!

February 13, 2020 by Geiger Team

FEBRUARY 2020

On February 6^th 2020, GeigerBTC held its inaugural showcase ‘Mad About Merchandise’ at The Athenaeum Hotel, a beautiful venue in the heart of Mayfair.

With a major focus on eco, sixteen suppliers exhibited their ranges across a wide range of promotional product categories including drinkware, tech and stationery. We also had dedicated confectionery and clothing zones.

Over 120 professionals from the marketing and events world enjoyed the opportunity to discover new and exciting merchandise ideas for their future events and campaigns, and see first-hand how the products could help their brands stand out.

“It was great to see so much merchandise in one place and being able to handle it.”
Macmillan Education

All attendees were delighted with their goody bag which included tech, drinkware, stationery and confectionery gifts, giving them plenty of ideas to take back to their office.

Paul Beirne, Sales Director at GeigerBTC said: “We wanted to give promotional merchandise buyers the chance to see lots of promotional merchandise ideas under one roof and I am delighted that the showcase was well attended by our clients and potential clients. The commitment and enthusiasm of our suppliers and staff all led to creating a great showcase environment for our guests.”

GeigerBTC prides itself on truly understanding the culture, brand and values of our clients, to help clients maximise the impact of their promotional strategies through merchandise and corporate webshops/programs.

Geiger Announces Its First Acquisition of 2020

January 8, 2020 by Geiger Team

From left to right: Nicholas Martin, Jessie Wong, Frank Murphy

London, UK January 8th 2020: UK Distributor GeigerBTC, a subsidiary of Geiger, a multi-generational family-owned and operated company in the US, announced that the Berkshire based distributor, Lancewich, is joining Geiger as part of their continued expansion strategy to support clients in the UK and across Europe.

Lancewich, a highly respected name within the industry for more than 30 years had been seeking an ongoing solution to providing its many significant multinational clients with a continued high level of service.

Lancewich Director Nicholas Martin said, “finding the right company to continue giving our clients the same level of care locally, nationally and internationally was paramount. Geiger shares exactly the same business principles as Lancewich “

“We are so proud that Lancewich chose to trust GeigerBTC“ states Geiger President Jo-an Lantz. “Nicholas and his team have wonderful customers and we’ll be sure to carry on with that priority service approach as part of GeigerBTC”

Frank Murphy, Managing Director of GeigerBTC adds “Lancewich is a long established and highly regarded name and I am delighted that Nicholas felt that we could continue to service his clients as well as he has done over many years” “We will continue to seek similar exciting opportunities throughout 2020 and beyond”.

About Geiger and GeigerBTC

Headquartered in Lewiston, Maine, Geiger is the largest family-owned and managed promotional products distributor in the world. Geiger operates from offices across the US and London, England and is affiliated with over 450 independent sales representatives. Geiger is a socially conscientious company, providing proactive, comprehensive marketing solutions to their clients. GeigerBTC was founded in 1977 and is based in Hayes, Middlesex and has a staff of 90. A full-service brand marketing firm, GeigerBTC offers on-site decorating, distribution, fulfilment, web development and customer corporate programs, and employee store expertise.

Geiger Announces a Third European Acquisition in 2019

October 15, 2019 by Geiger Team

From left to right: Frank Murphy – Managing Director at GeigerBTC, Fran Stobart – Director at Shout Promotional Merchandise, Carrie Benn – Director at Shout Promotional Merchandise, Jo-an Lantz – CEO at Geiger, Chris McKee – Senior Vice President, Sales and Marketing at Geiger

London, UK October 15^th 2019: UK Distributor GeigerBTC (https://www.geigerbtc.com), a subsidiary of Geiger, a multi-generational family owned and operated company in the US, announced it is acquiring London based distributor Shout Promotional Merchandise as part of their continued expansion strategy to support clients in the UK and across Europe.

Shout Promotional Merchandise has been in business since 2003 and has gained a reputation as one of the most innovative promotional merchandise distributors in the UK. GeigerBTC made the acquisition as part of their ongoing strategy to support the needs of global customers in North America, Europe and worldwide.

Shout Promotional Merchandise Director Carrie Benn said, “It’s such an exciting opportunity for us to be part of a global company. The facilities Geiger has will enhance the service we give to our clients”.

Shout Promotional Merchandise Director Francina Stobart said, “After 16 years of leading Shout, we are very much looking forward to a new challenge”.

“We could not be more pleased that Fran Stobart, Carrie Benn and the team from Shout are joining GeigerBTC,” states Geiger President Jo-an Lantz. “Shout has a creative, energetic vibe, with a large team of professional marketeers with the experience of working with premier international companies.”

Frank Murphy, Managing Director of GeigerBTC adds “Fran and Carrie are two exceptional business owners, they have built an amazing company, we could not be prouder to welcome them into the Geiger family”.

About Geiger and GeigerBTC

Headquartered in Lewiston, Maine, Geiger is the largest family-owned and managed promotional products distributor in the world. Geiger operates from offices across the US and London, England and is affiliated with over 450 independent sales representatives. Geiger is a socially conscientious company, providing proactive, comprehensive marketing solutions to their clients. GeigerBTC was founded in 1977 and is based in Hayes, Middlesex and has a staff of 80. A full service brand marketing firm, GeigerBTC offers on-site decorating, distribution, fulfilment, web development and customer corporate programs, and employee store expertise.

Eco-friendly technology is here!

September 25, 2019 by Geiger Team

Sustainable Promotional Technology

The rapidly growing trend for promotional products to be more sustainable is spreading throughout our industry, with products like reusable bottles, stationery and even confectionery climbing to the top of the eco-friendly merchandise list.
Here we will focus on how this trend is affecting the world of gadgets and technology. Products such as charging cables, power banks and wireless speakers are now some of the most used and kept items in the branded merchandise sector, delivering brand awareness for months and even years for marketers, but can they be eco-friendly?

Many technology items require a mix of lithium batteries, wires, chips and other internal components which are hard to recycle and dispose of. However, there is a growing trend to change the outer case materials these types of products are made from, and to find different and more sustainable materials that can be easily recycled at the end of the products life. Let’s explore some of these now.

Switching a products case material from plastic to bamboo or FSC managed wood sources helps with the biodegradable properties and also makes for a very soft and desirable finish. Other natural materials finding favour are cork, leather, eco fabric, and of course paper and wood composites.

A growing trend and one to watch is promotional products made from recycled plastic, which are often PET bottles cleared from the sea, representing a better solution for our environment. Other materials, such as recycled metals and regrind silicone, also offer safe and sustainable options.

Choosing materials that break down sooner over time is also a good option, and now we are seeing major companies in the USA producing bio-additives (e.g. BioSphere) which dramatically speed up the degrading process of plastic from 100 years to 3-5 years.

The value of high-quality cables

One of our most popular ranges for the past few years has been charging cables. They have proved immensely popular with our customers, and we know why!

As we all lead more digital lives, keeping our devices permanently charged has become a daily challenge. When at home, at work or travelling around, it’s a must to have a cable close at hand to plug in and top up at every opportunity! Hence, charging cables are one of our most popular lines. When used as a promotional gift or incentive, it’s an easy and visible way to get your brand into the hands of your customers or contacts every single day.

And now we can offer an eco version too. Introducing the Mr Bio, our first environmentally conscious charging cable, made with recyclable and biodegradable materials to lower the impact that it has on the environment without compromising on style or performance.

In conclusion, gadgets can be more sustainable and are still one of the most desirable items for many marketers. We just need to start choosing better and demanding more.

GeigerBTC Opens Distribution Centre in Rotterdam

July 17, 2019 by Geiger Team

GeigerBTC Opens Distribution Centre in Rotterdam Following recent global contract wins, GeigerBTC has opened a Distribution Centre and office in Rotterdam, Netherlands. Ideally located for goods arriving from all points of the compass, the DC will act as a hub for deliveries throughout Europe and the Middle East. The office will also serve as a central point for customs clearance. The location inside the European Union simplifies compliance with value-added tax requirements for EU customers outside the UK, according to Geiger.

Frank Murphy, Managing Director of GeigerBTC said “Having our own Distribution Centre, and office in Rotterdam enables us to further improve services to our many clients with operations in EMEA. This also protects our clients and us from any potential consequences of Brexit, if and when it happens.”

Jo-an Lantz, President and CEO of Geiger, shared “Clients are demanding global services for their merchandising programs, with local marketing support. The ability to provide a global supply chain is critical, and the new Rotterdam location supports our international strategy”.

About Geiger and GeigerBTC

Headquartered in Lewiston, Maine, Geiger is the largest family-owned and managed promotional products distributor in the world. Geiger operates from offices across the US and Europe and is affiliated with over 450 independent sales representatives. Geiger is a socially conscientious company, providing proactive, comprehensive marketing solutions to their clients. GeigerBTC was founded in 1977 and is based at Hayes in Middlesex and has a staff of 76. A full-service brand marketing firm, GeigerBTC offers on-site decorating, distribution, fulfilment, web development and corporate customer programs, and employee store expertise.

Meet Victoria Ferrer – Account Director

July 8, 2019 by Geiger Team

GeigerBTC welcomes Victoria Ferrer into the team, as Account Director.

Victoria brings a unique combination of experience and energy and will focus on building and maintaining client relationships in the UK & EMEA.

Victoria has worked within the promotional merchandise sector for over ten years, supporting the growth of global clients. She has also owned her own promotional merchandise distribution company in Dubai.

Senior Account Director, Gary Gable commented: “We are delighted to welcome Victoria into our expanding team. Her wealth of experience in the industry will be an invaluable asset to our major clients, and her lively and outgoing personality is the perfect fit for our great team.”

GeigerBTC supplies branded merchandise and clothing to clients worldwide, creatively solving their marketing, promotion and motivation challenges through tailored, flexible solutions. In-house services include marketing, design, website production, print, embroidery, warehousing and fulfilment in the UK & Europe.

For more information contact us at [email protected] or give us a call on +44 (0)20 8569 2250.

Geiger Announces Further European Acquisition

May 14, 2019 by Geiger Team

London, UK May 14^th, 2019: We are pleased to announce the acquisition of York-based distributor Response Marketing as part of our continued expansion strategy to support clients in the UK and across Europe.

Response Marketing has been in business since 1999 and has gained a reputation as one of the most innovative promotional merchandise distributors in the UK. GeigerBTC made the acquisition as part of our ongoing strategy to support the needs of global customers in North America, Europe and worldwide.

Response Marketing Managing Director David Tysall said, “We are really excited to become part of the Geiger family, it’s a perfect marriage. Our expertise in marketing and innovation blends perfectly with Geiger’s huge knowledge and global infrastructure”.

“Response Marketing has a great reputation for creating innovative and outstanding marketing solutions for their clients” states Geiger CEO Jo-an Lantz. “David and his team will bring a wealth of experience and enthusiasm to our UK colleagues”.

Frank Murphy, Managing Director of GeigerBTC adds “We are delighted to have David and his team on board. We feel very fortunate to have found such an experienced and creatively driven partner to work with. Their location in the beautiful city of York means that more of our clients can now enjoy an even better, local service going forwards”.

GeigerBTC Celebrates One Year Anniversary of Merger with Geiger

May 2, 2019 by Geiger Team

May 2^nd, 2019 marks the first anniversary of the merger of BTC Group, one of the most successful distributors of promotional merchandise in the UK, and Geiger, the largest privately held promotional products distributor in the world, to create GeigerBTC.

Frank Murphy cutting the anniversary cake

“The first year of GeigerBTC has exceeded our expectations,” said Managing Director Frank Murphy, “allowing us to expand our resources and services to better serve our clients in the UK, EMEA and beyond.” Growing our talent pool by hiring more than 20 new staff in the past year has enabled us to increase our business by 40% when 10% was the goal at the outset.

GeigerBTC continues on the expansion trail through organic growth and by actively seeking new opportunities, we welcome approaches from interested parties.

Meet Nicole Armstrong – Business Development Manager

May 1, 2019 by Geiger Team

Our team welcomes Nicole Armstrong as Business Development Manager.

Nicole comes with a wealth of experience within the Marketing and Advertising sector and brings over six years experience in the promotional merchandise industry, having developed strong working relationships client side and overseen the implementation of many new client programmes. Nicole will focus on growth as the business continues to make waves in the market through the provision of exceptional service, delivered by some of the best people working within the industry.

Nicole said: “This is a really exciting time to be joining GeigerBTC. BTC Group’s merger with Geiger in the USA makes us one of the largest branded merchandise companies in the world, with over 800 employees managing over 330 corporate merchandise programmes, giving us greater scale, scope and resource.

There are so many reasons to work with GeigerBTC, from our strong Account Management and Customer Service teams, who have a wide variety of specialisms and collective experience, through to our in-house production facility and 30,000 square foot distribution centre and warehouse, giving us complete control of quality, timelines and costs.

It’s a business that is really going places, and I’m looking forward to being a part of the business growth over the coming years.”

Nicole will be working closely with Paul Beirne, GeigerBTC Sales Director. He said: ‘Nicole is a great addition to our growing team. I am confident that Nicole’s expertise and can-do approach will be vital to supporting our future plans.”

GeigerBTC is the largest privately owned promotional products distributor in the UK. We deliver global merchandise programs and clothing, enhancing customers’ brands worldwide, with a large in-house print and embroidery division. For more information visit https://www.geigerbtc.com or call +44 (0)20 8569 2250.

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