Marketing Articles

Mental health and workplace wellness has never been so critical, for individuals, groups, businesses and brands! 10th October is World Mental Health Day which provides opportunities to begin new initiatives and breathe new life into existing campaigns that are designed to help raises awareness of mental health, combat the stigma attached to mental health and promote the support that is available for employees and wider society.

During the Covid-19 global pandemic, all of us have become more aware of our health, and particularly our mental health and wellbeing. Now more than ever, it’s crucial to raise awareness around the importance of keeping ourselves healthy. The impact on individuals can be devastating, but businesses and brand owners are also realising that the impact on their business operations can be significant too. 

The theme of 2022’s World Mental Health Day, set by the World Federation for Mental Health, is ‘Make mental health and wellbeing for all a global priority‘. 

Promotional merchandise is just one method that businesses and charities can use to help launch an awareness campaign and it’s without doubt one of the most successful. As a tangible and engaging method of communication, intelligent merchandise can help promote messages and be accessible to all.

Whether giveaways at a mass event, desktop items to act as a long standing reminder, wellness packs delivered to your employees home or items designed to prompt donations and pledges, our range of merchandise can help any campaign. See our fantastic range of wellbeing products.

For those wishing to find our more about World Mental Health Day, click here.

If you’d like to find out more about how Geiger can help support your campaign this World Mental Health Day – get in touch today!

After the Lionesses brought it home at the Euro 2022, the nation has been captivated once more by a hugely successful football tournament.

As our national sport, football always attracts huge interest and is a great way for brands to promote themselves to customers and internally to colleagues too.

Many businesses will seek to ‘celebrate’ the staging of a tournament with some sort of incentive or promotional campaign. Some businesses and venues will host spectator events where matches can be watched on big screens too.

If you’re planning to celebrate the World Cup, which incidentally includes both England and Wales teams now competing, then we have all the ideas you need to promote your business and/or stage an event. From flags and bunting to footballs and face paint – we can provide you with all the accessories you need, and we can even create supporter packs to send to your customers and colleagues who may be celebrating remotely!

Take a look at our fantastic range of football merchandise ideas.

If this is of interest to you and your business, get in touch with our team of experts to see how we can develop a range of ideas for your next campaign.

One of the most exciting trends in employee engagement right now is new starter packs/on-boarding gifts. Curating packs of multiple items in a branded package and issuing to new starters has been a growing trend over the past couple of years, and now more than ever, employers are keen to show their appreciation to their staff. New starter packs can either be sent to an employee’s home address, or given to them on their first day as a warm welcome.

As merchandise experts, we can create bespoke, custom-made packs, tailored to your needs. Here are just some of the ideas to welcome and impress your new starters!

All of these products can be branded with your logo, and we will take care of the sourcing, decoration, packing and delivery from start to finish. All you need to do is select the items you’d like to include in your new starter pack – leave the rest to us!

Research shows that Gen-Zs prefer to buy ethical, natural and eco-friendly products and sustainability is an important subject for them and we have a fantastic range of eco and sustainable merchandise that can be included in our packs – view our range here.

Packs are not limited to new starters; they can be used for any occasion at any time of the year, whether it’s seasonal packs such as Christmas gifts, or one of our most popular requests – Employee Wellbeing packs.

If you’re currently recruiting for new graduates, or any new starter, get in touch with our team today and let’s discuss how we can help!

We are seeing more of a demand for eco and sustainable merchandise, as well as seeing a huge increase in enquiries for our merchandise packs and kitting solutions, where we produce bespoke packs containing multiple items selected by our clients themselves, often used for new starter packs and employee wellness packs.

Check out some of the fantastic products and ideas that were showcased at our sustainable promotional merchandise event in May.

To find out more and to see some previous examples of packs we have produced, get in touch.

Universities, colleges and other business are preparing for Freshers Week at the end of the summer, and what better way to welcome students than with an eco-friendly ‘Welcome Freshers’ merchandise pack!

Freshers week is a key event in the university calendar, and what better way to show your new students you care than to welcome them with bespoke merchandise packs that will be sure to put a smile on their faces!

Check out our sustainable range!

Get in touch with us to discuss how you can welcome your students with some useful, eco merchandise!

7th July is World Chocolate Day, and there are many ways that businesses can use chocolate and confectionery to promote their brand.

Whether it’s providing VIP clients with tasty treats or supplying edible goodies to events and trade shows as a reminder of your brand, the use of promotional chocolate is always a winner!

Chocolate is not just for seasonal events such as Easter, Christmas or Valentine’s Day – it can be used all year round and will be sure to put a smile on your clients’ faces.

There are lots of other ways you can use chocolate to create brand awareness and be sure to keep your customers sweet!

Get in touch with our team today to discuss how we can help.

This weekend sees the return of the ever-popular and iconic music festival, Glastonbury. Hundreds of thousands of revellers will descend on the old farm in Somerset to enjoy the music, culture and camping. Festivals and outdoor events are as popular as ever all across the world, and for sponsors, this provides great opportunities for creative merchandise ideas.

Whether your event is indoors or outdoors, attended by 10 or 10,000 people, merchandise and festivals go hand in hand – especially when no-one ever really knows what might happen with the weather!

It got us thinking, if we were presented with a gift pack when entering Glastonbury this weekend, what would we want to see in it?

And dare we add to that list, wellies, a rain cape or an umbrella?!

What would you like to see in your festival pack?

Coming up with creative ideas for client events is what we excel at. We develop products that are relevant, useful and desirable for customers to help brands engage with them. We focus on the product ideas as well as the branding to create products that people want to own and use.

If you’d like to find out how we could develop a pack for your workplace, event or festival – get in touch with our team today!

Whether being used as a gift to clients, a reward to staff or a sales incentive, we have the tech items for you.

Check out our exciting range of eco & sustainable technology products.

Branded drinkware is one of the most popular promotional products to gift to colleagues and clients.

We have a fantastic range of all eco-friendly food and drinkware merchandise.

Take a look here!