Promotional Clothing

GeigerBTC has expanded its value added services to include a fully operational digital print department.

John Beirne, Production Director commented, “exceptional customer experience is always our key focus.  Our new digital print department is part of our continued effort to better serve our customers in 2019 and beyond, as we now have the ability to deliver high quality printed clothing within a few hours, by going straight to print from a digital file, saving both time and money for our customers.”

The new digital print department can now produce the following promotional products at extremely high quality: branded clothing, bags, towels, pillowcases, shoes, posters, POS displays, metallic stickers, labels, canvas prints, exhibition graphics, plaques and much more.

The strong washability of the process means all clothing passes the 60°C wash test. The special formulation of inks combats the chemicals found in typical laundry detergent and withstands the rubbing and scraping of zippers and buttons. The result is a great looking garment that stays brighter for much longer. All ink cartridges are environmentally friendly as they come in pouches that use less plastic than traditional cartridges. More importantly, they are safe for printing on children’s clothing.

At GeigerBTC full in-house production is a major point of difference. The new Digital  Print Studio is supported by an in-house design team, which means GeigerBTC are effectively a one-stop-shop for customers’ marketing and promotional merchandise requirements.

GeigerBTC delivers global merchandise programs and clothing, enhancing customers’ brands worldwide, with a large in-house print and embroidery division. For more information visit https://www.geigerbtc.com or call +44 (0)20 8569 2250.

Have you ever wondered what place promotional clothing has in high fashion? Well if your conclusion is absolutely none, as a matter of fact, you would be mistaken! What if I told you in 2016 French high fashion designer Vetements, debuted their latest clothing creation, a simple yellow t-shirt, donning the logo of a worldwide popular logistics company. In fact it actually opened their Spring/Summer 2016 fashion show in Paris. Vetements a brand that is worn by A-list celebrities and featured in Vogue Magazine not only opened their fashion show with this t-shirt, but went then went on to sell these t-shirts for 185 dollars each.

Due to its already well known image in the fashion industry, its blue hoodie started making its way around the industry. The blue hoodie with the Worldnet logo was the brainchild of Brand Manager Gary Craughwell. The hoodie started out as a comfortable uniform for the drivers, and as the hoodie gained exposure, it also gained popularity amongst the company’s clientel. Soon everyone wanted a Worldnet hoodie from Calvin Klein to Alexander Wang, but the strange part is, the hoodie is not actually for sale and were available by request only. They became so popular that they created a request section on the website, and within very little time were left with no stock.

What I love about the Worldnet hoodie story, is they completely embraced the popularity of their branded clothing, their accidental popularity led to a great social media trend. They even started up their own hashtag #OnWednesdaysWeWearWorldnet, sharing all posts of people wearing their now fashionable promotional hoodie.

What better advocate for promotional clothing than this news story? I for one did not know who Worldnet were until I saw the hoodie which has now appeared in vogue magazine, on several popular blogs and all over social media in front of a worldwide audience. This is an amazing example of promotional merchandise advertising being immensely amplified through social media trends.