You only have to visit www.charity-merchandise.co.uk to see just how much BTC Group are fond of working with charities. We always love to see fantastic, new and innovative ways charities use promotional products to advertise and fundraise for their amazing causes. This is a feat that we are regularly asked to help with, sometimes charities will have their campaign already drawn up and ask us just to supply the merchandise, occasionally a charity will involve us from the planning stages, using our knowledge and expertise on what promotional products to use, and which products work best in certain situations. One great strategy that caught my eye recently was the use of 200 colourful umbrellas suspended over Liverpool city Centre, creating a fantastic striking statement.
The impressive display has been created by Liverpool based ADHD foundation. Chief executive of ADHD Foundation, Dr Tony Lloyd, said: “The name for the project was actually chosen by the brilliant children who work with the foundation, ADHD and autism are ‘umbrella terms’ for a whole variety of neurodevelopment difficulties and we want to highlight that fact and challenge the stigma of what can be ‘invisible’ disabilities.” Local businesses are also getting involved, for just £250 they can sponsor one of the umbrellas, which in turn will pay for a whole programme of support for families.
Promotional Umbrellas are one of our most popular branded gifts; they provide a fantastic use, (especially in the UK!) and are used by a plethora of companies in pretty much every business industry we deal with. We have seen them used for all kinds of reasons, given out to all the players at a golf day, used by doormen at events to escort people from their cars to the front door whilst keeping them dry, we have even seen them used in the summer, distributed to protect people from the sun. With over 1000 umbrellas in our range we have an umbrella for all occasions!
The reason umbrellas are generally so popular in the promotional world is because when used the branding on an umbrella is generally at eye-level, and due to the size of the product, provides a very good sized branding area. In this country it is no secret that it rains a lot, so the umbrella is almost a comfort product that is almost a necessity during some months. Also ‘umbrella’ is a popular term used in businesses, charities and school, word association is a great way to come up with ideas for a merchandise campaign, with this case study being a fantastic example.