Gifting branded Easter treats is a great way of offering a gesture of goodwill to clients, customers, and even staff. Explore a great range of ideas for Easter including letterbox items and a full range of branded Easter confectionery.
Marketing Articles
Impact Collection
Environmental responsibility is of paramount importance right now in business. Increasing numbers of customers are interested in a company’s green credentials, favouring sustainable, eco-friendly approaches over single-use plastics and wasteful packaging.
Impact-Collection-GeigerAt Geiger, we’re fully committed to conducting our business sustainably — and helping you to do the same. We believe strongly in giving back as much of what we take from the Earth as possible — and we only source our products from similarly responsible suppliers.
That’s why we’re so excited to present the Impact Collection.
MAKE AN IMPACT!
The Impact Collection is a stunning range of accessories made using recycled cotton, recycled PET plastic, and other sustainable materials. It’s a collection that truly cares. There’s no greenwashing here.
There are some fantastic promotional products available, all of which we can brand with your brand identity. It’s a brilliant way of showing your customers and competitors that you’re truly concerned with a 360° sustainable approach. Who knows, they may also inspire others to up their eco-game!
The collection includes a host of stylish bags and cases, from weekend bags to bound notebooks, available in classic corporate shades of blue and grey.
There are also water bottles made from recycled glass and bamboo or stainless steel. Perfect for quenching your thirst on a hectic day!
WATER, WATER EVERYWHERE…
The collection’s aim is both to save water and raise money for leading water and sanitation charity Water.org — 2% of the proceeds from every sale are donated to them.
By using recycled materials, the Impact Collection is able to save an average of 1.8 litres per product — that’s more than 3 pints worth! To date, they’ve saved nearly 90 million litres of water and re-used nearly 6 million plastic bottles.
…AND THERE’S MORE!
The Geiger team is here to help you communicate with your clients in ways that are personalised, stylish, and practical — who doesn’t love receiving a complimentary goodie that saves them time and money.
The best part of it is that the Impact Collection is just one of the great ranges we’ve got available. Whether you’re after that certain something or you don’t know where to begin, reach out to our friendly team. We are the world’s leading family-owned, one-stop-shop for promotional merchandise, and we can deliver worldwide on a next-day basis from our HQ in Hayes, Middlesex.
Get in touch with us now with your brief, and let us make your brand our inspiration.
Novelties 2021
Staying Connected in 2021
It’s not too late for us to say Happy New Year! 2021 is going to be a year of fresh challenges, approaches, and innovations. And what better way to make sure you’re prepared for it than getting you, your staff, and your client base kitted out with the most up-to-date, innovative tools?
At Geiger, we have the perfect solution for getting this done: kitting. It’s a great solution, wherever your customers and staff are at the moment.
Kitting is our simple, four-step process that allows you to increase brand awareness and brand loyalty while achieving incredible ROI. In short, you choose the components of a practical and innovative promotional gift set that we then personalise and deliver on your behalf.
Its design and contents are limited only by your imagination — although we’ve also got some brilliant, themed boxes to share with you — and we take care of all the logistics for you.
Why promotional merchandise stands out in a digital world?
The answer is simple — promotional merchandise is more effective than any other advertising medium when it comes to keeping you connected with your employees and customers.
In the age when customer will gladly pay to avoid advertising (as proven by the rise of Netflix, Spotify Premium, Youtube Premium etc), promotional media carries more impact than ever before.
Studies have shown that customers will remember and favour businesses and brands that provide them with practical promotional gifts.
Kitting for clients
The seemingly endless wealth of options consumers now have in all areas of life mean that brand loyalty is much harder to earn — and keep — than ever before.
It’s a crowded marketplace out there, but it can also feel quite impersonal sometimes, particularly when so many processes are automated.
This is where kitting comes in. You can make room for yourself if you show that you genuinely care and are willing to go the extra mile for your customers.
And there’s no better way of doing that than sending out personalised gift boxes that customers can put to good use. Check out our Tech kit, for example, which includes a webcam blocker, USB data blocker, and other great ways of keeping your personal data safe when online.
Kitting for staff
There are numerous reasons why this is a great move to make right now. For a start, practical sets such as our ‘Desk Essentials’ kit, with its variety of handy office tools, ensure that your business is continuing as normal with up-to-date, ethically-sourced resources. If you’re about to onboard any new starters, a ‘Welcome to the Team’ kit will function as a warm welcome and an ideal way to get them up-to-speed.
Secondly, it’s a great way of showing gratitude to your staff for their continued hard work — particularly if they’re juggling remote working with childcare and homeschooling at the moment. We’ve put together an amazing ‘Wellness’ kit with items to help people stay healthy and hydrated.
Kitting is an investment that will bring you a great payoff. A workforce that feels appreciated and looked after is much happier and more productive. However dispersed your team may physically be at the moment, such gestures will help to maintain a healthy and prosperous company culture.
How it works
Kitting is an easy, one-stop-shop process, with everything taken care of by Geiger at our facilities in West London, UK:
- Select as many innovative items from our fantastic range as you like
- The products are decorated and personalised however you want
- A personal card or note can be put inside the box to say “thank you”, “welcome”…whatever you’d like to say!
- The kits are then delivered by us to as many front doors as you need.
Whatever your vision, Geiger can make it a reality. If kitting sounds like the perfect way to get your year started, then reach out to one of our friendly team and let your brand be our inspiration.
Top 10 New Year’s Resolutions
New Year = New Focus
We are all looking forward to 2021 and saying goodbye to 2020. A new year always brings a sense of new beginnings and fresh opportunities, and this rings even truer this year.
With this in mind, now is the perfect time to begin planning for 2021 and getting those New Year’s Resolutions in place.
We have come up with our top 10 resolutions that can help you make 2021 a year to remember for all the right reasons. We have also got the ideal branded products for each one to help your clients and staff achieve their goals next year, while helping your brand make a greater impact.
1. Get Fit
Getting in shape is the most popular New Year’s Resolution of all – 47% of people say that they would like to exercise more in the new year. After our festive indulgences, we want to get back to feeling fresh and energised — and nothing beats exercise for that.
Keep track of your exercise with this activity tracker that counts your steps, distance covered, calories burned and records your sleeping pattern. The bracelet has a dynamic heart rate measuring function to improve your sport performance and a sensor to monitor your blood pressure and oxygen level.
2. Drink More Water
Often our working day can become so busy that we forget to do the most basic things, like drink enough water. Research has shown that even a body water loss of 1-2%, which is considered mild dehydration already, impairs cognitive performance and your general health. The NHS recommends that adults should drink around 1.2 litres of water a day.
We love this great selection of water bottles from our Impact collection where 2% of every bottle sold is donated to Water.org to change lives with safe water.
3. Eat Healthier
Improving our diets is one of the most common New Year’s Resolutions every year. But when you are having a hectic day, it’s very easy to skip lunch or grab whatever snacks you can on-the-go.
Preparation is key. A lunchbox can help you ensure that you have got healthy choices to hand. By preparing your meals at home, you can save time and money and take control of your diet!
This particular lunchbox is eco-friendly too as it’s made from bamboo and polypropylene.
4. Support charities and social causes
A little extra awareness in your choices can go a long way. This stylishly designed bag works with any outfit and is large enough to carry all your daily necessities.
It is made from recycled water bottles and it supports Plastic Bank: a social enterprise headquartered in Canada which aims to clean up plastic waste from our oceans while providing valuable opportunities for impoverished communities.
5. Get Organised
Staying on top of things can help minimise stress, keep our energies focused, and keep us feeling positive.
If getting organised and staying organised is on your list for 2021, then writing things down in a diary and/or on a calendar is a great starting place. Branded calendars and diaries also make very welcome gifts that guarantee year-round brand exposure!
6. Think more eco
It’s more important than ever to do our bit for the environment and this doesn’t have to be difficult. Every day, millions of plastic bottles are thrown away.
Thanks to growing demand, there are eco alternatives for so many everyday items such as this umbrella, made from 5 recycled PET bottles. Furthermore, umbrellas generate over 1,100 impressions over their lifetime, providing excellent exposure for your brand!
7. Read More or Listen to Audiobooks
Reading does marvellous things for your brain – it increases your vocabulary and comprehension, helps to prevent age-related cognitive decline and increases your ability to empathise. It can also reduce stress, and help you sleep better. Whatever your interest is, there is a book about it!
While we cannot always find the time to read, audiobooks are a great way to get the benefits of literature. Wear a pair of headphones during your exercise, or maybe connect to a Bluetooth speaker, and you can listen to anything from your favourite autobiography to Stephen Fry narrating Harry Potter.
8. Explore New Hobbies
Is there a hobby or pursuit you have always been interested in but never quite found the time to explore?
2021 is the year to go for it! Interested in trying your hand at arts, cooking or a new sport?
Alternatively, why not improve your chess game with this set? This way you can improve your work-life balance, especially if working from home makes it hard to you to find that fine line.
9. Organise Your Mind
The increased awareness about mental health and wellbeing in recent years has been most welcome. Benefit from the clarity that calming and organising your mind brings, whatever your line of work. Journaling is an increasingly popular way of finding that clarity. This branded journal can help you to get your thoughts down on paper and get things off your chest. You might also uncover a great idea to take your brand to the next level.
10. Spend Less Time on Your Phone
We often find ourselves glued to our phones, even without meaning to. It starts with checking your email, then checking your LinkedIn and before you know it, you have been scrolling for an hour through your Instagram feed.
It is recommended that we spend no more than two hours per day on our phones, but even average users are scrolling for nearly five hours per day. A phone safe is a unique and brilliant way of getting screen-time down.
Making New Year’s Resolutions is easy, keeping them is hard. Around 80% of people give up on their resolutions, often within the first few weeks. Always focus on the positive outcome, remembering why you have made this commitment to yourself. The longer you stick with it, the more natural it will become. You will soon wonder how you have ever managed to get through the day with only 6 hours of sleep and 2 glasses of water!
And whatever your resolutions are, best of luck from #GeigerUKteam!
Kitting – This Time It’s Personal
At Geiger, we strive to help our customers to make long-lasting connections with their clients and staff through branded promotional products.
Right now, that kind of personal connection is particularly valuable. This year, we’ve seen an unprecedented need for communication and value of staying in touch.
Our in-house Kitting service will help you maintain those valuable connections with those who mean the most to you.
What is Kitting?
Kitting is a bespoke, end-to-end drop-shipping solution designed to make the process of showcasing your brand as easy as possible, providing you with endless possibilities:
- Employee, client or supplier gifts (to say “thank you”, “welcome to the company”, or maybe even “welcome back”)
- “Virtual Christmas party” packs (the festive season is fast approaching!)
- Webinar participation packs
- Product launch packs
- Marketing campaigns
With many trade shows, conferences, and networking events being held virtually for the foreseeable future, Kitting is the perfect way of reaching your audience and capturing their attention.
In short, it allows you to create a highly personalised gift set for any occasion. These are customised and packaged to your requirements and then delivered directly to the recipients’ doors. You’re in full control while we take care of all the logistics.
An easy, step-by-step process:
1: Choose your items — select your products from our fantastic range.
2: Decorate — choose how you would like us to brand your merchandise. You could even personalise your items with recipients’ names.
3: Personalise — A personalised note can be added to the box in the form of a letter or a card. Thank your staff for going above and beyond, let people know that you’re open for business, or keep everyone informed about what you’ve got coming up in 2021 – anything is possible!
4. Assembly stage — we will assemble your packages according to your specifications. Think eco, think coloured tissue paper – let our Brandspiration do the work for you!
5. Dropshipment — we will then deliver your packages to as many different doorsteps as you need.
With our Kitting service, you are in full control of the kit: what it looks like, how it’s packaged, and how it’s sent. Meanwhile, we take care of all the logistics for you.
Why use Kitting?
Kitting is the perfect solution to help you turn your brand into a gift and make an impact. Effortlessly.
It’s been proven that personalised marketing can generate a positive return for brands, both in goodwill and in business terms. Kitting does all of that but also shows that you’re willing to go the extra mile.
Staying in touch with others through inventive means has never been more vital. If kitting sounds like the statement you’ve been wanting to make, then get in touch with one of our friendly team.
[email protected]
+44 (0)20 8569 2250
Cyber Security Month 2020
Cyber Security Month 2020 was always going to be different to the previous IT security awareness months, the world has changed so much over the last 12 months, in some ways it is almost unrecognisable. Since the beginning of the year, many things have slowed down due to the worldwide pandemic, but unfortunately the world of malicious internet use, phishing and hacking has continued to evolve and develop at breakneck speeds.
I believe the main difference this year is, with many of us in the fortunate situation to be able to work from home, we are no longer under the protection of the ‘invisible IT security blanket’ that we assume covers us whilst in the office. There is some truth to this as whilst working from home, employees are now using their home internet connections, as opposed to their in-office firewalled network, and no longer have an immediate physical IT team present (e.g. Chris can you come have a look at this for me, it looks dodgy…). With this in mind, here are my top three tips for IT Security whilst working from home in 2020.
- Stay up to date – I cannot stress this point enough, keeping your computer up to date with the latest security patches from Windows has always been important, and now even more so with everyone working from home. Many organisations have it as ‘group’ policy that computers are updated, but when outside of the building, it is harder for this policy to be automatically implemented. Therefore, my number one tip is to press the windows button on your keyboard, start typing “check for updates” select that option and hit check now (I would advise doing that at least twice a month!). By keeping your Windows and Anti-Virus package up to date, you are fighting a good percentage of the battle, as the IT Security industry does the best it can, to protect you from external malicious virtual attacks.
- Communicate – You may not still be in the same building as your colleagues, but thanks to modern technology you can stay in constant contact with them during work hours (whether they like it or not!). If something doesn’t seem right to you, rather than risk it, contact your local friendly IT person and ask for a second opinion, after all, they’d rather you contact them now with a potential problem, then contact them later with a serious problem! If you think you have identified a cleverly disguised phishing e-mail, why not share a warning with all of your colleagues, again, communication is definitely key when working from home!
- Stay Vigilant – This is not just the most important tip whilst working from home, it is the most important tip in computing and internet use, full stop! It just takes one small lapse in judgement, just clicking on one rogue link could bring whole organisations to their knees. Yes, that sounds a little OTT but unfortunately it is the reality of IT security. Earlier in the year, whilst many parts of the world were at standstill due to Covid-19, hackers, and malicious users were cooking up new ways of using this time of unrest and uncertainty to their despicable advantage. We saw all different kinds of phishing ploys, from phishing e-mails masquerading as official government communications, asking users to click links to apply for furlough payments, to hackers sending text messages disguised as the NHS. As I mentioned in the communication tip, if you identify any of these types of phishing or malicious communications, that you believe could easily dupe someone else, spread the word, and know that every communication helps.
I hope these three simple tips give you just a flavour of how important it is not only to have a robust IT security system in place, but to do your bit for cyber security also. Although these tips are aimed at working from home, they can be used in all walks of life, essential workers, office workers in the workplace, and even just in everyday life. Please stay up to date, communicate, stay vigilant, and stay safe virtually and physically.
It’s beginning to look a lot like Christmas, merch in every store!
Christmas can never start too soon for businesses and this is something that’s especially true this year. Stakeholder appreciation has been at the forefront of a lot of our minds because of the difficulties and uncertainty experienced by so many this year. Many are still working extra hard to ensure businesses can survive and thrive in the current climate.
Some companies are cancelling their Christmas parties this year and diverting those budgets into sending tokens of gratitude to staff and clients to brighten up their festive season. Others feel this Christmas is a time to show their appreciation more than ever before.
So this is Christmas. Before we know it, we’ll be digging out the decorations and writing cards. Our favourite Christmas songs will start turning up on the radio, and then, come the 25th December, we’ll be watching Home Alone. No matter what happens, Christmas is always a beacon of warmth and happiness, shining near the end of the calendar.
Getting ready
There is so much going on in the country at the moment, let alone the rest of the world. It can often seem overwhelming. And although the news, rules, and advice seem to change from day to day, Christmas, one thing that’s definitely in the diary. No matter what happens, where we can or can’t go, who we can or can’t see, and whether or not we can hug each other, we will celebrate Christmas.
With that knowledge, it’s good for businesses to start their preparations early! A thriving business always needs to be on top of its marketing, especially as the end of the calendar year comes into view.
A time for appreciation
We’ve already noted that appreciation is something that’s been at the forefront of a lot of our minds. This is as true in our businesses as it is in our personal lives. Now, more than ever, businesses of all sizes and sectors can show some real appreciation for their customers, staff, and suppliers.
Even a Christmas card with a personal, heartfelt message inside can work wonders for a staff member’s wellbeing, helping them to feel recognised and valued. The same is true all along the supply chain. Sometimes, we can be so caught up in the day-to-day running of things that we don’t always show our gratitude. Christmas is a great time to put that right, even a seemingly simple gesture can mean so much.
Another great way of drawing all these threads — Christmas, appreciation for staff and customers, business prosperity — together is to send out branded products this festive season.
Why choose promotional merchandise this Christmas?
There are many reasons why promotional merchandise works. One of the main reasons is that it’s tangible. In an increasingly digital, contactless world, that’s vital. In a world where members of the same family haven’t been allowed to see or even hug each other, it takes on an added layer of potency.
For your business, promotional items are a perfect way of standing out from the emails and adverts that have become little more than background noise for many people. Studies have found that people not only keep promotional items for many months but also pass them on to others. They’re also more likely to remember the brand or company’s name and have a good impression of them. In a lot of ways, they couldn’t be a more perfect fit for this Christmas.
Geiger Christmas range
This year our Christmas catalogue reflects everything we’ve talked about and more. The focus this year is on truly amazing personalised gifts that you can send to the staff and customers who have supported you this year — and will continue to do so as we all work together on returning to some kind of normality. It’s both the perfect way to say thank you for 2020 whilst also keeping your brand uppermost in people’s minds in 2021 and beyond.
In keeping with the still-vital safety measures around Covid-19, we have included items with antibacterial properties. As ever, all of our products can be personalised, even with individual names. This is a great way of keeping items with their owners, thereby lowering the chances of cross-contamination. As we like to say at the moment: not sharing is caring!
A commitment to environmental responsibility and an enhanced sense of what matters are foremost in this year’s range — from advent calendars to hampers. But as always, there are products to suit all businesses, all customers, and importantly at the moment, all budgets.
Get in touch
Geiger can help you choose your gifts and brand them. We can also deliver them to you or straight to your recipient’s door. Reach out to one of our team for a friendly chat about how we can help you get ahead of the curve, say “thank you” in style, and make this Christmas one part of 2020 that will be remembered for the right reasons.
We’ve rebranded!
GeigerBTC has rebranded to Geiger to globally align our trading name.
Our company has continued to grow and evolve since the acquisition by our US parent company Geiger in 2018 and we are taking this step to further integrate and take our vision for the brand to the next level.
“We’re delighted to take this opportunity to evolve our brand further and to realign our value proposition,” said Managing Director Vicky Kinasz of the change. “Since our acquisition in 2018, our business has developed for the better every single day. You may have noticed that we’ve let go of ‘BTC’ to further integrate with our parent division.”
“That doesn’t mean that we’re letting go of our heritage as there’s no substitute for experience,” she continued. “Being now known as Geiger will further strengthen our position as a global industry leader with worldwide reach, supported by market-leading standards of service and compliance.”
Jo-an Lantz, President and CEO, agrees: “Our UK team has done a wonderful job of realigning their messaging and updating their visual appearance. It was a big decision, but we truly feel it was the right one. We’re just continuing to be better and stronger together.”
Please get in touch with us regarding your branded merchandise and promotional clothing needs!
Geiger Team
Back to Learning
Finding positives
Yet amid the worry and uncertainty, there were still positives to be found. For families, it became a chance to spend unexpected quality time together, something increasingly difficult in today’s hyper-paced society. Children were able to spend time with parents who would otherwise have been rushing to and from work. Parents were encouraged to become more involved in their child’s education through home-schooling. For some, this came with unique challenges of its own, but in the long run, children will likely have benefited from the extra, quality time they’ve spent with one or more parents. Despite the gravity of the pandemic, there were moments when many people were able to make the most of a temporarily slowed-down world, reconnecting to some of the most important things in life.
Back to learning
A few months later, as lockdown tentatively lifts and society continues to adjust to everything the “new normal” throws at us, it’s time for the UK’s 12-million-plus pupils, students, teachers, and parents to look forward to returning to school, college, or university. Some have already returned, the children of some key workers never stopped, others have been able to continue their studies online. Although the enforced months at home will have had their benefit, the value of educational institutions cannot be underestimated. For younger children, they’re a place of growth and development. For those in further and higher education, they can be the path to better life chances and maybe a dream career. For everyone who learns and works in them, they’re a social hub: a place to form friendships and forge relationships that will last a lifetime. For parents who’ve been struggling with juggling the stresses of Covid, work, and their child’s education, a return to school offers some chance to restore work/life balance.
Not sharing is the new caring
Whether you’re the parent of a primary school child or you’re a post-graduate student, education is vital; but so too is staying safe as the world returns to learning. Social distancing is a part of everyday life for the foreseeable future, even in a classroom of infants. New measures limit activities; books, toys, and stationery that would normally be for all to share are either out-of-bounds or can only be used by one small group at a time. Classrooms and most of things in them will have to be sanitised after use — that goes for everyone from nursery to university. It’s not easy, but it is necessary. The new slogan is “Not Sharing is Caring”, something that goes against everything we’re taught in school but is perfect for the times we find ourselves in.
Staying eco-friendly
At the same time, we face another problem. Pre-Covid, the environment was barely out of the headlines. We were being constantly reminded of the need to recycle, cut down on single-use plastic, and use fewer chemicals. Just months later, we’re potentially sending chemical and single-use goods levels through the roof.
So how can we do our bit to help? How can we keep ourselves Covid-safe without destroying the planet? One obvious answer is to source eco-friendly items that are durable and safe to use. This is particularly important when returning to a communal environment such as a school.
Solutions for Students
At GeigerBTC, we already have a range of safe, eco-friendly essential products ready to go. These are items that can be personalised — ideal for when not sharing is caring — and some even have an antibacterial coating, keeping them sanitised should they be mistakenly used by others.
You can find some a great selection of products here. They’re safe,environmentally-minded, are great value, and let’s face it, who doesn’t enjoy having items with their name on?
GeigerBTC has always had a great reputation for quality, useful personalised goods. In the current situation, we’ve remained here for customers, stocking everything from PPE to school stationery — all of which conforms to new safety regulations.
Solutions for Schools, Colleges and Universitities
We also have a full range of products that can help to create safe environments in places of education. These include hand sanitiser stations, desk divider screens and a wide range of signage options to communicate and reinforce new procedures and guidelines such as social distancing and handwashing reminders, and walking in strict lanes or one direction.
Whatever it is you need, we have the capacity to get it shipped and delivered safely to your door helping you get back to work and to learning in the safest, most eco-friendly way possible.