Marketing Articles

On World Water Day, we want to highlight the Impact Collection, where with every product purchased, 2% of proceeds is donated to Water.org

Geiger is continuing to expand and welcomed four new employees to its UK division in March. Strong company performance in 2021 has resulted in several new positions being created to assure continued growth and service.

Misha Chawla and Akash Kalsi join the team as Sales Coordinators as the company continues to provide the highest standards of customer service.

Michaela Vary joins the production team as Production Coordinator and Geiger also welcomes Tina Dosanjh as HR Manager.

“I am really excited to welcome new starters to the Geiger family, as our team continues to build. It is fantastic to work alongside these talented and enthusiastic individuals and I look forward to supporting them with their careers here at Geiger” commented Vicky Kinasz, Managing Director of Geiger’s UK division.

On Thursday 10th March we saw the return of the world’s biggest dog show, Crufts, traditionally held each year at the NEC in Birmingham, where thousands of dogs, their owners and fans will congregate in person.

Pet ownership is soaring in the UK, but more significant to the promotional merchandise world is the public confidence demonstrated by the staging of this prestigious event, which is a signal to the whole event industry that events, conferences and public gatherings are now being hosted once more.

We have a wealth of experience providing creative event gifts to help brands build awareness and attract attention from attendees. We can supply ranges from; staff uniforms, event bags, confectionery and stationery all the way up to executive VIP gifts. We can help develop a unique set of branded gifts and marketing assets designed perfectly for your brand and your event theme.

Staying on the dog theme though, we’re seeing an increase in demand for gifts for pets owners, a new way to connect on a personal level with key contacts, especially with many still working at home alongside their pets.

Here are just a few suggestions from our wide range of pet products to inspire anyone looking to run a pet themed campaign.

Get in touch today to discuss how we can help you prepare for face-to-face events.

Chick out our range of Easter products for 2022!

Easter is a great time for gifting promotional merchandise from our favourite category… sweets and confectionery! 

Nothing quite gets a response like edible treats. There are literally 100’s of edible ideas to choose from, but at this time of year it simply has to be… chocolate!

White, dark, milk – we can offer something for every taste.

Eggs, bars, hot chocolate spoons, novelty shapes, even sliding marshmallow mountains. There’s a style to suit any preference too!

All our ‘egg-citing’ ideas come with brandable eco packaging which gives you the opportunity to promote your brand or campaign along with the treat!

As a sales incentive, staff reward or just to thank important customers and business contacts, promotional confectionery is always well received and will certainly be appreciated.

Whether for Easter or any other time of year, we have the product ideas to help promote your brand. 

Get in touch with our team today to see how we can help!

We have announced our new Sustainability Pledge for 2022. The purpose of this Pledge is to communicate our sustainability strategy, objectives, requirements for products and packaging, and expectations for vendor and customer partnerships.

Friday 4th March is Employee Appreciation Day, and now more than ever we’re helping companies across the UK and Europe, develop Workplace Merchandise Packs to deliver a goodwill gift to their teams, whether in the office or at home!

Branded merchandise always gets a positive reaction from recipients. Simple gifts, well packaged and branded with a company logo can be a great way to reward staff to remind them how much they are valued and appreciated.

However, often the hardest task is to find that ‘one’ gift that is ideal for all employees, but this is where our Workplace Merchandise Pack concept has become hugely popular. We have the products and expertise to deliver in-time for your campaign. Utilising our extensive supply chain contacts and in-house fulfilment team, we can create a pack of several items, all branded and packaged in a box or bag to make it easier to deliver and send it to your chosen addresses. We can even add a special note or message from your company too.

Delight your employees with a branded Workplace Merchandise Pack

If you’re interested in creating a special gift pack for your employees, get in touch today. There’s still time for us to create a unique branded pack to deliver by the 4th of March – or for any other date of your choice.

The process is simple, just get in touch today and our team will discuss options to suit your budget, your campaign theme and lead-time.

The appetite for environmentally friendly promotional merchandise is stronger now in 2022 than ever. Brands are demanding products which have less impact on the planet, with the materials used to make them and the processes deployed to manufacture them, so that their own promotional campaigns can be delivered with more confidence that the impact on the planet is being consciously minimised.

In response to this massively trending category, we have developed our own catalogue to showcase some of our latest and most exciting new products which are available right now. See below.

Classic product lines such as lifetime shoppers made from hemp fabric, recycled pencils made from used paper cups and desk accessories made from compressed cork are now being joined by new, innovative items made from exciting materials and processes such as: recycled coffee beans and other organic materials that biodegrade faster, rPET (recycled plastic water bottles) which is used to make all sorts of useful items, and bamboo which is trending across many product categories.

The scope for more environmentally responsible promotional products and more ethical manufacturing methods is limitless. We’re working with our supply chains across Europe and in the Far East to continually push back the boundaries of what is possible and introduce new ideas to customers who want to use products that have a more eco responsible backstory.

Please contact us for more information on how we can create an eco-alternative for your next merchandise campaign.

Valentine’s Day and chocolate often go hand in hand, but confectionery is not just for Valentine’s Day!

Whatever the reason, the use of confectionery as a promotional asset is always a winning idea. Whether as the primary gift or reward, or as part of a wider collection of items presented as a gift pack, confectionery is widely accepted as a great low value item that carries an enormous amount of goodwill. We all love to receive an edible treat!

Here are just some of the ways that our clients use promotional confectionery.

VIP treats
Whether as part of a VIP event gift pack or perhaps in an in-room treat at a stay-over event, our range of luxury chocolates, beautifully packaged, are a great way to show your VIP just how special they are.

Seasonal celebrations
For seasons such as Valentine’s Day, Halloween, Easter and Christmas (it seems that every month has a reason to use promotional confectionery), custom shapes are very popular. For example: hearts, pumpkins and footballs, as well as custom packaging such as advent calendars, traditional Easter gifts or even summer-time lollipops, our range contains an excuse to gift edible treats at any time of year.

Event Confectionery
With trade shows and sales conferences returning, individually wrapped sweets are popular again, as are mailable edibles for event attendees, as a pre-event taster/reminder or as a gift for those attending remotely.

Types of confectionery

Chocolate is always popular and comes in various flavours, in solid bars, custom themed shapes or even as a hot chocolate drink.

Jellied sweets and lollies offer a huge amount of flavours, and can be packaged uniquely to your campaign, perhaps in a tin or carton that will remain as a desktop storage device, and a brand reminder, long after the contents have been consumed.

Boiled sweets and mints make great event gifts either individually wrapped or in tins, which can be customised. Sending travel sweets to delegates ahead of an event can be a great invitation to promote your brand and begin the dialogue with your customer with a thoughtful treat.

While the confectionery provides a ‘treat’ for the recipient, the package that it comes it can be customised to help promote any campaign.

And don’t forget…

If sweets and chocolates aren’t your thing, there are alternatives that offer similar benefits too.

Cupcakes, Cookies and Muffins are enormously popular at the moment for events and can again be made in a wide variety of favours and trading options.

For something healthier there are various snack choices too such as nuts, seeds, dried fruit which can be used as part of a healthier lifestyle, edible treat.

And of course, with more complex and varied dietary requirements becoming accepted, our account team can work with you to develop vegetarian, vegan and dietary tolerant options too.

Which ever editable treat you choose to gift to your colleagues and clients, it will definitely put a smile on their face.