Your marketing strategy should be at the heart of everything you do; almost all aspects of a thriving business rely on a successful marketing strategy. Like every aspect of business, marketing has changed incredibly over the last 20 years. All marketers want to know what’s the next big thing, how do you keep up to date with such a fast paced infrastructure? In the same manner of keeping up to date with marketing it is just as critical to keep up to date with security protocols. As I stated previously cyber security threats are continuously changing, and evolving what you thought protected you yesterday, may not protect you tomorrow.
The first matter you should address is re-evaluating your policies to combating cyber security risks. Now I’m not saying all of your policies, but any that could help in the prevention against malicious attacks. If you haven’t got one in place already I would thoroughly suggest the implementation a cyber security policy. The main purpose of this document is to have a resource that informs all employees, contractors or anyone that has been provided access to company technology, what the obligatory procedures are regarding all cyber security issues. The document should eradicate all grey area regarding how users are meant to protect their machines, and digital assets, outlining their privileges and responsibilities.
One of the methods of spreading a virus, I mentioned earlier, is through plugging in an infected device to your corporate network, one way to avoid this is by having a ‘bring your own device policy. This would dictate how and what devices people can use at the office, and whether or not they can plug in their own devices into their work computers. This may seem a little unfair to ban all use of BYOD, but in critical situations where this has been the gateway to cyber-attacks on more than one occasion within the company, it may well be worth doing so. Other policies such as your privacy policy and IT usage policy should also be reviewed and updated regularly.